The Founder
Fortis Fortuna Adiuvat.
Fortune Favors the Bold.
“My mission is to design and curate classy experiences that elevate our everyday lives, always grounded in integrity, guided by a deep respect for nature, and infused with boundless joy!”
Larissa Bloch - Founder and Creative Director of Porto Fortvna
Founder and Creative Director, Larissa Chiogna-Bloch's journey from marketing and international trade background to founding Porto Fortvna in 2008 is a remarkable story of entrepreneurship and passion. Her diverse cultural heritage, family background, and global experiences have all played a significant role in shaping her vision and business.
Porto Fortvna is a multifaceted holding company that encompasses various aspects of the founder’s interests and mission:
Cultural Diversity: Larissa's Austrian and Italian family heritage, combined with her Brazilian roots and life in California, has given her a very rich cultural background. This diversity is reflected in the company's offerings, which draw inspiration from different countries and her admiration for cultural diversity.
Deep Respect for Nature, Health and Craftsmanship: The company places great value on sustainability, health, wellness and quality craftsmanship, heavily investing in better ways to protect the environment, ensure physical and mental health to the community, and guarantee excellence in its products.
Inspire and Promote Joy: Larissa's ultimate goal is to inspire and bring joy to people's lives through Porto Fortvna's experiences and products. This mission reflects her passion for what she does and her desire to make a positive impact on the planet and on her community.
2023 Update: Larissa Bloch's remarkable journey with Porto Fortvna has taken an exciting new turn. Recently, she was honored with a prestigious Lady title, adding a touch of elegance and distinction to her already impressive portfolio. This new chapter in Larissa's life promises to bring even more exciting adventures for Porto Fortvna. With her innate entrepreneurial spirit and passion for culture, decor, beauty, and fashion, the Lady of Porto Fortuna is set to lead her company into new and thrilling territories.